A bright idea

The ScanStar-jury motivation to the award is:

“The “Bright idea” is a packaging that makes it possible to transport heavy and brittle products together. In this case, it is a lamp consisting of a heavy ceramic socket and a crisp glass. When the jury took a first look at this solution the impression was that it was “nothing special” but with a closer look there was a change. It is a very simple solution, but a solution that solves several problems. The customer used to have ten pack sizes, with this solution three is enough. The packaging has a very rigid construction with “slot-in” inserts that divides it into sections. One other novelty is that the packages are packed lying down next each other in the transport box, avoiding a lot of stress. The result is a cost saving solution with less damages of the products transported and a better sustainability profile.”

As part of our product development, we have looked at our packaging and have done a major work of gradually replacing the old ones. Together with Smurfit Kappa, we have come up with a solution that not only provides an improved quality that we hope will give us less damage in transport, but also provides long-term savings and simplification in production. It turns out it became such a great solution that Smurfit Kappa wanted to write about it in its own newspaper.